Our Philosophy
As Kurgu Digital Agency, our goal is to transform e-commerce and e-export processes into a more fluid, profitable, and digital experience. We can describe our principles and services in three words:
Operation
We effectively manage operations such as international incorporation, store setup, advertising management, store operations, and customs & logistics procedures.
Optimization
We periodically optimize your store and advertising management to help you achieve more profitable and sustainable e-commerce.
Product and Market Analysis
When the collaboration with Trade Up begins, your company’s product range is first analyzed meticulously. The market shares of your products and your competitors’ shares in global marketplaces are examined in detail according to the characteristics of your products. Based on these analysis results, the target marketplace and potential countries are determined. Additionally, the amount of financial investment you need to make throughout the process is also determined. The reports provided to you at this stage are as follows:
Product Analysis
Marketplace Analysis
Competitor Analysis
Financial Analysis
Once the necessary legal infrastructure is in place, steps are taken to set up a store on the relevant marketplace. First, your products are organized according to the branding standards required by the marketplace. Then, your store is officially opened and your products are listed in the store.
Once the target country and marketplace have been determined, the necessary legal infrastructure for both the marketplace and the country is established by setting up a company in the relevant country. Within the scope of the legal infrastructure, bureaucratic procedures such as company incorporation, tax returns, customs numbers, and trademark registration are carried out with meticulous care.
After your store opens and your product list is created, advertising strategies determined by marketplaces are managed to increase your sales. Along with increased sales, sales tracking, customer satisfaction management (CSM), and inventory management are carried out. Throughout this process, your store’s performance is continuously optimized to remain at the highest level.
Amazon ABD
Amazon, which began as a book sales platform in 1994, is now a global retail e-commerce giant. However, Amazon should be viewed from a broader perspective, not just as an e-commerce giant, but especially due to the investments and ventures it has undertaken since 2008. In 2008, it acquired a technology company called Audible for $300 million and became a global leader in the e-book sector. In 2009, it acquired a shoe company called Zappos for $1.2 billion. In 2012, it acquired Kiwa and then artificial intelligence companies, and now has a presence in the software and fintech sectors with Amazon Web Services (AWS).
Amazon generated $386 billion in revenue in 2020. This figure rose to $450 billion in 2021 and approached $600 billion in 2022. Its current market value is around $1 trillion. While the total value of all companies in Turkey is $180 billion, it is clear how valuable Amazon is when all its divisions are taken into account.
As of the last quarter of 2022, the Amazon marketplace received 3 billion visitors and views. In contrast, Turkey’s largest marketplace, Trendyol, received approximately 200 million visitors during the same period. This difference clearly highlights the importance of opening a store on the Amazon marketplace.
Amazon founder Jeff Bezos’ core philosophy is “customer obsession.”This principle stems from the period when Bezos personally managed the company. Amazon’s business principles and marketplace philosophy are also based on this fundamental principle. Customer satisfaction is achieved through key elements such as quality products, proper packaging, fast shipping, low prices, and seller support.
Amazon offers the ability to conduct e-commerce worldwide through a single account. According to marketplace entry regulations, Amazon offers sales opportunities in the US, Canada, Mexico, and Brazil through Amazon US; in the UK, Germany, Italy, Spain, France, the Netherlands, Sweden, and Poland through Amazon EU; in Asia in Japan, Singapore, India, Saudi Arabia, the UAE, and Turkey; and finally in Australia. You can also use Amazon warehouses in these regions to fulfill orders through FBA (Fulfillment by Amazon).
Amazon UK
The British public is among the world’s leading online shoppers. The trend toward online shopping, which began with the COVID-19 pandemic in 2019, has increased by more than 30% in the country of 68 million people, reaching 60 million people.
As of 2020, e-commerce sales volume reached £191 billion. In 2021, the British public’s e-commerce habits increased even further, and the cross-border e-commerce rate showed a significant increase of 57%; 36% of this rate is online shopping from different countries.
Low tax rates, a high VAT exemption threshold, and exchange rate differences created by the strong pound make starting an e-commerce business in the UK quite attractive compared to other countries across Europe.
Many marketplaces such as Amazon, Ebay, and Fruugo, which are popular in terms of the number of sellers, product variety, and commercial volume, operate in the UK. However, Amazon has the largest share of the market. 23% of online shoppers choose Amazon as their first choice, and Amazon’s annual sales volume in the UK is €17.5 billion.
Amazon EU
Amazon, which began as a book sales platform in 1994, is now a global retail e-commerce giant. However, Amazon should be viewed from a broader perspective, not just as an e-commerce giant, but especially due to the investments and ventures it has undertaken since 2008. In 2008, it acquired Audible, a technology company, for $300 million, becoming a global leader in the e-book sector. In 2009, it acquired the shoe company Zappos for $1.2 billion. In 2012, it acquired Kiwa and then artificial intelligence companies, and now also has a presence in the software and fintech sectors with Amazon Web Services (AWS).
Amazon Europe is one of the largest marketplaces offering great opportunities for those who want to sell online. After the US, Amazon Europe offers the potential to reach customers in 28 European countries, providing sellers with a huge market. However, to fully leverage this potential, it is essential to consider local legal procedures and requirements.
Amazon Europe has five leading European online marketplaces: the UK, Germany, France, Spain, and Italy. You can sell in these five countries using a single seller account on this platform. However, when selling on Amazon Europe, you must comply with each country’s specific legal requirements. These obligations include VAT, customs regulations, consumer rights, commercial invoices, intellectual property rights, marketing, and labeling laws. Opening a store on Amazon in Europe involves various procedures and can be quite complex. However, with professional support, the process can be made easier. This is important for capitalizing on the huge potential of the European market.
Europe has a huge market potential, making selling on Amazon Europe a great opportunity. However, to fulfill legal obligations and capitalize on this opportunity, it is necessary to get support from Trade Up Global’s team of experts who are fluent in foreign languages, knowledgeable about e-commerce and e-export processes, and specialized in the Amazon EU platform. This will help you reach customers in the European market and increase your sales.
Etsy
Etsy is a platform where handmade, antique, vintage, and craft products are sold on a C2C (consumer-to-consumer) basis. Initially hosting only handmade products, Etsy has now expanded its seller policies to a wider range, opening its doors to all product types. However, the platform remains the marketplace that values craftsmanship and originality the most.
Founded in 2005, Etsy now has 2,402 employees and has delivered over 120 million products to more than 96.3 million customers. With over 7.5 million sellers, it is one of the largest marketplaces in the US and the world.
Trendyol
Trendyol is a Turkey-based e-commerce platform and marketplace. It offers customers a wide range of products, providing options across many different categories, from clothing to electronics, home goods to cosmetics, toys to books.
Trendyol’s marketplace model brings together products from various sellers under one roof. This allows different sellers to offer their products and make sales through Trendyol. Trendyol provides customers with a rich variety of products from thousands of different sellers.
Users can browse product categories and trends on the homepage. They can search for the product or brand they want using the search bar. They can also shop easily using the mobile apps.
When you select a product, you will find more details on the product page. On this page, you can find the product description, price, pictures, customer reviews, and seller information. Trendyol usually provides photos of products from multiple angles, allowing customers to examine the product in detail and make the right decision.
On the product page, you can add the product to your cart and complete the purchase. Trendyol’s various payment options include credit card, bank transfer, cash on delivery, and other electronic payment methods.
One of the many advantages Trendyol offers its customers is its own Trendyol Express service, which allows you to receive some products on the same day or the next day. It also frequently offers discounts, promotions, and special offers to provide customers with more affordable prices.
Trendyol also offers opportunities to many sellers. Small businesses and individual sellers can reach a wide audience and increase their sales through Trendyol. Trendyol’s technological infrastructure and strong logistics network enable sellers to grow their businesses and reach more customers.
In conclusion, Trendyol is one of Turkey’s leading e-commerce platforms. Its marketplace model brings together products from different sellers, offering customers a wide range of products. With its user-friendly interface, fast delivery options, and various payment methods, Trendyol makes shopping easy.
Allegro
Allegro, developed by Permira, Mid Europa Partners, and Cinven, is an online shopping platform founded in Poland in 1999, selling over 70 million products per month. According to Polish e-commerce statistics, Allegro outperforms many major brands such as Aliexpress, eBay, and Amazon. For this reason, many people looking to sell to Eastern European countries use Allegro.
Allegro’s story began in 1999 as an online auction website. Over time, the platform became a pioneer in e-commerce in Poland and quickly became one of the region’s largest online marketplaces, shaping itself according to the needs of local audiences.
With over 21 million registered customers, the platform constitutes a large part of the Polish e-commerce market, and according to recent data, 90% of registered users shop regularly each month. Allegro is among Europe’s leading marketplaces and provides consumers with great convenience through its comprehensive product search engine. 90% of the products listed on the platform are offered at fixed prices, while sellers can also sell second-hand items. 80% of internet users in Poland start their shopping on Allegro, and the platform sells over 1.2 million products every day.
Traditional Export and E-Export
Traditional export, i.e., the B2B (business-to-business) model, refers to reaching potential customers abroad through communication channels such as telephone and email, and typically involves bulk sales based on pallets and containers.
With the rapid spread of e-commerce, companies prefer to sell online to their customers abroad. This is called e-export. E-export involves selling online to customers abroad via online marketplaces or the company’s own website.
To be successful in e-export, the right digital strategy is required. This strategy should include identifying the company’s target markets, selecting appropriate e-commerce platforms, setting the right prices, and ensuring customer satisfaction.
In conclusion, both traditional export and e-export enable companies to reach customers abroad. The rapid growth of e-commerce today has made e-export a more popular option. The advantages of e-export include direct access to the end customer, increased customer satisfaction, and lower costs.
Why Export?
Exporting presents significant opportunities for businesses. Manufacturers generate increased revenue by offering their products to customers worldwide through their export departments. By exporting, businesses increase brand awareness, gain new customers, and rise to a leading position in the industry by improving customer satisfaction. At the same time, exporting helps businesses reduce costs and increase foreign exchange earnings. This accelerates business growth and enhances international recognition.